Generali Insurance

Stability, transparency, and innovation merged in a language of materials and products that define its identity.

A 500-square-meter space in the heart of Caserta, located on the bustling Via Giannone. The historic headquarters of a bank transformed, in just over four months, into the new headquarters of the Generali “Caserta Reggia” agency.

The project is centered around the theme of a sinuous path, along which intertwine a narrative composed of operational offices, meeting rooms, relaxation areas, and executive offices.

Dominantly white, the space is interspersed with accents of dark red, reminiscent of the corporate colors of Generali.

Transparencies reflect the lighting solutions designed for the project and offer those approaching the location a glimpse of the vibrant life within.